Two Rivers traders create Sh1bn at some level of Somali cultural fete

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Thursday August 05 2021

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Two Rivers Standard of living Centre accounts manager Shurea Nkutu (centre), Non-public Security Regulatory Authority (PSRA) Director Favorite Fazul Mahamed (left) and Centum Personnel CEO James Mworia at some level of the release of the Somali Cultural Competition say titled ‘The River Between’ at Centum offices, Two Rivers, Nairobi. PHOTO | DIANA NGILA | NMG

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By CHARLES MWANIKI

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Summary

  • The festival, which was once held between July 19 and 25 and was once timed to coincide with the Eid Ul Adha holiday on July 20, attracted a total of 247,104 attendees over the one week interval with every spending on average Sh4,200.
  • Division retail outlets and resorts have historically relied on events to force site traffic, and have pointed to the decreased in person events attributable to the Covid pandemic as a indispensable cause in the assist of the hospitality sectors unhappy economic performance in the previous 15 months.

Companies at Two Rivers recorded transactions rate Sh1 billion at some level of the Somali cultural festival held at the venue closing month, giving the distributors a noteworthy wanted enhance in earnings at a time when footfall in retail outlets has fallen attributable to Covid-19 precautions.

The festival, which was once held between July 19 and 25 and was once timed to coincide with the Eid Ul Adha holiday on July 20, attracted a total of 247,104 attendees over the one week interval with every spending on average Sh4,200.

Division retail outlets and resorts have historically relied on events to force site traffic, and have pointed to the decreased in person events attributable to the Covid pandemic as a indispensable cause in the assist of the hospitality sectors unhappy economic performance in the previous 15 months.

These are in acquire of gala’s, expos, conferences and live reveals, which also give external distributors a wager to market their wares in pop-up markets tied to the events.

“During the week we had been ready to realise transactions of above Sh1 billion across permanent retail tenants and distributors selected for this particular festival…which had over 100 distributors in the final observe,” acknowledged Shurea Nkutu, an accounts manager at Two Rivers Standard of living Centre.

The organising committee of the Somali festival now expects to roll out at the least three such events yearly t coincide with foremost Muslim spiritual holidays. The mall, which was once developed by listed acquire Centum, is now making ready to speak up a diminutive traders market to design customers and gives distributors a brand contemporary avenue to sell their goods.

“We have now been in discussions the set we may presumably be ready to attach a souq (avenue market) within Two Rivers so that we can compose a platform or avenue for traders to sell and customers to acquire entry to merchandise affordably,” acknowledged Centum chief executive officer James Mworia.

Retail builders have suffered earnings falls lately attributable to the double hit of Covid restrictions and the closure of enormous retailers such as Nakumatt and Tuskys, which left some retail outlets without anchor tenants.

The consequent tumble in footfall negatively affects other distributors who rely on the numbers attracted by the massive retailers in present to compose gross sales.

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