Intercourse, Deceit, and Scandal: The Gruesome War Over Bob Ross’ Ghost

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Bob Ross is at some stage within the placement at the 2d: bobbleheads, Chia Pets, waffle makers, underclothes emblazoned with his brilliant face, even vitality drinks “full of the enjoyment and positivity of Bob Ross!” Whatever merchandising opportunity is supplied, kitsch or in any other case, it’s a stable guess his designate-administration firm is on it—despite his having shuffled off the mortal coil larger than 25 years ago.

He’s also a rupture hit on social media, the place he feels extra adore a Gen-Z influencer than a once semi-obscure PBS star who rose to standing within the 1980s on the support of his bouffant hairdo, hypnotic singsong baritone, and a timeless message concerning the unparalleled thing concerning the arena spherical us. His legitimate YouTube online page has logged end to half of a billion views. He’s been satirized by the silly-e book anti-hero Deadpool, the arena-snide side toll road artist Banksy, and even Jim Carrey as Joe Biden on Saturday Evening Reside.

If that weren’t sufficient, he’s hawking Mountain Dew in a novel CGI commercial that’s glowing on the fringe of the uncanny valley, and Netflix has a characteristic-length documentary about him due this summer by the prolific actor-producer Melissa McCarthy.

Sure, Bob Ross is a beacon of mild in an ever-darkening world—an never-ending stream of soothing bon mots completely at home within the meme-and-merchandise web generation.

He was once also not too long ago in federal court docket. Or, to be extra genuine, his eponymous firm Bob Ross, Inc., was once. Now bound by the daughter of Bob’s long-established alternate companions—Annette and Walt Kowalski—Bob Ross, Inc., was once defending itself towards claims that it had made hundreds and hundreds of bucks by illegally licensing Bob’s picture over the previous decade, rising far previous the firm’s long-established core alternate of marketing Bob Ross-themed paints and paint presents.

The estimable contours of the case revolved across the nuances of intellectual property law and were nothing unique on this planet of nice bickering over star estates. The info, alternatively, resided within the land of the unparalleled—incorporating deathbed marriages, final-minute estate adjustments, CIA-trend tape recordings, and even a right-life historical CIA agent.

It was once all made grand extra weird by the plaintiff who filed suit: Bob’s very possess son Steve Ross, a protracted-standing star within the sub-universe of Bob Ross fandom who had largely dropped off the face of the Earth after his father’s death—and was once even rumored to get met his possess demise some years earlier.

Stranger serene, it wasn’t the firm’s first brush with federal and other court docket cases. Though, below the management of the Kowalskis, Bob Ross, Inc., was once most ceaselessly on the turning in, in situation of receiving, quit of said court docket cases.

In actuality, within the months straight following Bob’s death within the summertime of 1995, Annette and Walt had launched a chain of court docket cases and monetary claims towards Bob’s estate, his widow, his half of-brother, and a dermatologist in Indiana who moonlit as the author-producer of a snappy-lived PBS teenagers’s show veil about a speaking tree via which Bob had posthumously looked.

All in all, the technique was once designed to carry out total wait on watch over of Bob’s afterlife—despite Bob’s certain intent in any other case. Definitely one of Bob’s end friends took to calling the effort “Excellent Theft Bob,” and for 25 years, unless now, the tale has been identified most enchanting to a handful of these that were most ceaselessly too scared to talk lest they, too, be the arena of a effectively-financed lawsuit courtesy of Bob Ross, Inc.

The following memoir is per main paperwork and interviews with larger than 30 these that knew Bob for my half or worked alongside him within the pastime-art work alternate—including family, fellow TV artists, alternate friends, and opponents.


To utterly realize the genesis of the alleged “Excellent Theft Bob,” and the scheme it was once paradoxically to blame for Bob’s latest meteoric pop-culture renaissance, one has to first realize the alternate unhurried Bob Ross—and the origins of the firm that bears his identify.

That tale begins not within the sleepy pre-Disney town of Orlando, Florida, the place Bob was once born. Nor does it open within the backwaters of Muncie, Indiana, the place as regards to all 403 episodes of his world rupture-hit television show veil The Joy of Characterize were filmed. Nor was once it within the bustling suburbs of Washington, D.C., the place Bob Ross, Inc., was once primarily based and serene resides.

Rather, the alternate of being Bob Ross begins within the quaint lakeside hamlet of Coeur d’Alene, Idaho. And it starts with of venture detect between then-U.S. Air Force Grasp Sergeant Robert Norman Ross and a historical Nazi conscript named Wilhelm “Invoice” Alexander.

The year was once 1978, and, after a deployment in Thailand at the tail quit of the Vietnam War, Bob had spent the final plenty of years at Fairchild Air Force Substandard in Spokane, Washington, neutral correct down the avenue from Coeur d’Alene. Despite the fact that his days were full of the long hours of a first sergeant—and elevating his son Steve as a single father—he serene discovered time to pursue his longstanding ardour of painting. A ardour that had been turbo-charged when, quickly after returning stateside, he had encountered Invoice Alexander neutral correct as hundreds and hundreds of others had at the time: on PBS, the place Invoice had pioneered an totally unique form of oil painting via which he would possibly per chance per chance well crank out a landscape in not as a lot as thirty minutes—the Alexander technique of “wet-on-wet” painting.

“It nearly made me enraged the first time I seen Alexander on TV,” Bob later defined within the first season of The Joy of Characterize. “That he would possibly per chance per chance well attain in a topic of minutes what took me days to attain.”

Bob Ross and Invoice Alexander


Success would get it that Invoice was once instructing a seminar not as a lot as an hour from Bob’s post. That’s how he discovered himself attending his first workshop on the Alexander technique. No longer most enchanting was once it of venture to study from the grasp himself, it was once also a job opportunity. Bob was once about a years jumpy of retirement from the militia, and he knew precisely what he wished to attain subsequent: apprentice for Invoice.

On paper, the two would possibly per chance per chance additionally need looked adore an outlandish couple. Bob was once a gigantic, lanky, all-American, red-blooded militia man who drove lickety-split vehicles, loved lickety-split ladies, drank scotch on the rocks, and smoked Salem Greens and Marlboro Reds. He was once laser-centered, detail-oriented, and pushed to excel.

Invoice, alternatively, was once a snappy, stocky German immigrant with a neck adore a linebacker’s, fingers adore sausages, and about as grand vitality as the solar. He was once extremely heat, gave out hugs adore candy, and was once most ceaselessly good to a fault. His motto, in life as in painting, was once that you would’t get the mild with out the sad.

He had already had larger than his fraction of the sad, witnessed firsthand on the killing fields of Europe. Invoice had had no settle on to be half of the militia, however the Nazi war machine mandated the service of all americans who would possibly per chance per chance well fight—including a carefree, wandering artist adore he was once at the time. He ended up serving on both the Jap and Western Fronts, was once wounded in action, and at final discovered himself in an American POW camp in France. He ingratiated himself with the American officers the distinguished technique he knew how: by painting portraits of them and their family. Those males later helped him emigrate to Canada, and from there he made his technique to the United States.

Ever for the reason that war, Invoice conception to be each and each day a blessing neutral correct to be alive. In particular now that, within the unimaginative 1970s, he had discovered standing and rather fortune as a PBS painting star so notorious that the next year he’d settle on an Emmy for his TV show veil, The Magic of Oil Characterize.

As grand as Bob and Invoice would possibly per chance per chance additionally get looked radically assorted on the skin, on a extra important diploma, it’s not arduous to see why they hit it off. Every had militia backgrounds—and no minute misgivings about that. Every were easy to sigh and hasty to crack a joke, most ceaselessly of the ribald diversity. Every were born showmen and storytellers given over to exaggeration bordering on adore.

Perchance most importantly, they both had an inestimable dismay of Mom Nature and all of her creations—from the timber and lakes of their art work, to the many animals that later roamed their respective homesteads.

When the workshop ended, Bob was once a modified man in two severe respects. The first was once that his ardour for painting had was an obsession. Quickly thereafter, he was once sent north to Eielson Air Force Substandard in Anchorage, Alaska—and each and each final minute of his free time was once consumed by art work and alternate and the alternate of art work. He sketched greeting playing cards. He donated art work for fundraisers and visiting dignitaries. He developed a entire venture spherical landscape art work on gold pans—precisely the Alaskan-themed memento that sold adore hotcakes to tourists and locals alike.

The 2d, and never unrelated, alternate in Bob’s life was once extra purposeful: a job offer to work for Invoice’s firm when he got out of the militia. Invoice wished extra instructors to fan out across the nation and unfold the Gospel of Invoice—moreover to aid promote his line of custom-made-made products for the Alexander technique: over-sized brushes, a palette knife of Invoice’s possess make, and the circulate “Magic White” paint that was once the foundation of the Alexander technique.

When Bob hit his 20 years of energetic responsibility, he hung up his uniform and was once freed from Uncle Sam’s grip for the first time since he had enlisted at age 18. “I made a address my wife,” he later defined to the Orlando Sentinel. “I asked for 3 hundred and sixty five days. If I ran out of cash earlier than that, I’d salvage a right job and we’d act adore peculiar of us. I by no technique went home.”

He left Steve unhurried with his 2d wife, Jane, a Protection Department civilian, and headed into the unknown.

After plenty of months of manual labor mixing and canning paints at Invoice’s headquarters in Salem, Oregon, Bob at final hit the avenue as one in all Invoice’s two traveling grasp apprentices to unfold Invoice’s technique—and promote his line of “Magic” paint products.

Lifestyles as a traveling art work teacher was once something but easy. Bob was once on the avenue north of eight months a year. He’d show veil up at an economical resort ballroom—or a church, or a civic heart, or one in all the endless mother-and-pop pastime-art work shops that dotted the nation within the days earlier than Michaels and Ardour Foyer. Upon arrival, he’d veil the tables, site up workstations, get the $20-30 class rate, promote paint presents, and then educate the genuine class. On the quit of the day, he’d spoil it all down, pack up, and circulate on. Rinse, repeat. Rinse, repeat.

Bob had long mastered the basics of the Alexander technique, but now it was once time to grasp the performative ingredient. Invoice had developed a converse vernacular centered spherical “delighted minute” something, “almighty” all the pieces—and he exhorted his target audience to “Fireplace in!” with a bombastic gusto that felt adore encouragement by sheer brute power. Invoice anticipated his apprentices to expend the identical language that had struck this kind of chord with his target audience.

Bob honed his banter in workshop after workshop—neutral correct as Invoice had carried out years earlier—but he did so in his far mellower order with his possess evolving laid-aid trend. Name it encouragement by purring self-affirmation. He billed himself as “The Pleased Alaskan”—a play on Invoice’s nickname “The Pleased Painter,” a moniker Bob would at final settle on for himself. He embraced Invoice’s “delighted minute” verbiage even as he dropped Invoice’s aggressive “Fireplace In!” tagline.

For the time being, Bob was once absolutely bought in with his feature as Invoice’s disciple—and fervent to give Invoice the credit rating he deserved. Bob dedicated his 2d how-to e book to Invoice in gorgeous terms:

In an age when it’s said that there don’t appear to be any heroes, I feel most fortunate to were inspired and influenced by a huge within the arena of art work—Invoice Alexander. He has been my mentor and friend and has been so instrumental in all that I in reality get carried out.

That sentiment, alternatively, would not final for lots longer. And the turning level, or the originate of it not not as a lot as, came via a horrific turn of events—person that, in any other irony, in reality site Bob on his multi-decade ascent.

The match that in various programs kickstarted Bob Ross, Inc., was once any mother or father’s worst nightmare: the loss of a kid. Within the summer of 1981, glowing as Bob was once mustering out of the Air Force, that nightmare came genuine for Annette and Walt Kowalski, fogeys of 5 residing a modest center-class life on the outskirts of Washington, D.C.

The Kowalskis had married younger and started a family briefly insist with 5 teenagers in most enchanting 9 years. Walt worked for the Central Intelligence Agency, and these that know him said he once in some time suggested tales from his time within the Agency, from a gory chronicle about ingesting monkey brains with Vietcong, to taking a Frigid War victory lap across the Kremlin on a work day out with Bob decades later. In accordance to these identical of us, Walt’s defining characteristic—what jumped out straight upon assembly him—were his eyes. Eyes that were frosty and calculating. Shark’s eyes.

In accordance to these identical of us, Walt’s defining characteristic—what jumped out straight upon assembly him—were his eyes. Eyes that were frosty and calculating. Shark’s eyes.

Nevertheless yet, that coldness coexisted with any other attribute all americans flagged: his insist devotion to his wife, and his willingness to attain something for her. That devotion came out in spades after their oldest son was once killed in a automobile accident at the heartbreaking age of 25.

Annette fell into a depression, the variety that left her in an nearly catatonic converse. “All I would possibly per chance per chance well attain was once lay on the sofa and glimpse television,” she later suggested FiveThirtyEight,

And that’s how she, adore Bob, first became attentive to Invoice Alexander as he pummeled his canvas with his huge brushes and suggested her she would possibly per chance per chance well attain and be something she wished, that the arena was once a delighted minute situation stuffed with shock and dismay. It was once a ray of sunlight hours within the ineffective of evening and tumultuous storm that had enveloped her, a glimmer of hope in an in any other case hopeless existence.

Decided to aid his wife, Walt called up Invoice’s firm to search out a workshop she would possibly per chance per chance well consume. Alas, there weren’t any with the grasp—but one in all Invoice’s instructors was once instructing a class in Clearwater, Florida. That teacher’s identify was once Bob Ross, and naturally neither of the Kowalskis had heard of him. No person had.

“Arise, salvage within the automobile, we’re going,” Walt ordered. Annette did as she was once suggested, and they drove 1,000 miles south to the outskirts of Tampa to meet this so-called Bob Ross.

She showed up at the resort at the appointed time collectively with about a dozen other college students. Bob arrived and suggested them about his background, how he had professional with Invoice, and what he loved about painting.

By this level, Bob had shed his militia bearing and switch into a genuine man of the ’80s—with rather of a hippy ’70s throwback vibe for genuine measure. He had ditched the windswept James Dean haircut that he’d carried since he was once a teen and was once as a substitute wearing the frizzy man-perm about which so grand ink would later be spilled. On the time, it wasn’t as regards to at the literal heights it would possibly per chance well in point of fact well at final attain—and nor was once it half of any artful forward-taking a gaze marketing method. Rather, within the early 1980s perms were smartly-liked—for males and girls—and a Florida hairdresser had convinced Bob it was once notably low-upkeep.

Annette was once smitten within the foundation undercover agent. “I was once so mesmerized by Bob,” she later defined to NPR. “One way or the opposite, he lifted me up out of that depression. I neutral correct mediate that Bob knew how to woo of us. I said, ‘Let’s set up it in a bottle and market it.’”

Walt and Annette Kowalski


She and Walt propositioned Bob to attain to D.C. and educate about a classes— and he was once game for the gig. Extra work was once extra work. So they site a date for the Kowalskis’ neck of the woods and went their separate programs.

Leaping headlong into a alternate venture wasn’t out of the peculiar for the Kowalskis. As their daughter Joan Kowalski, now responsible of Bob Ross, Inc., defined to The Day to day Beast, the two of them had constantly been perpetually in motion, with different side hustles to enhance Walt’s authorities salary so they’ll additionally give all of their teenagers the likelihood to head to university. When opportunity knocked, they constantly opened the door—and right here was once any other one.

The Kowalskis agreed to pay Bob a stipend and presents him room and board at their home—and he’d educate the entire classes they’ll additionally organize. Concurrently, Walt and Annette fronted the prices to steal “Magic” painting presents from Invoice’s firm, so they’d promote these as effectively at some stage within the classes.

Several months later, Bob showed up in Virginia, and they site off off on their collective stir. They roamed the japanese seaboard, hitting Philadelphia, Baltimore, and D.C.—and over the next year, they added Florida and Indiana to their workshop circuit. Some seminars and demonstrations went smashingly effectively—and others came up woefully quick. There was once even a class with all of one student, whom Bob dutifully taught anyway.

Despite the challenges, they at final began to carry out traction as they pounded the pavement and figured out the intricacies of the pastime-art work alternate. With their newfound knowledge, all they in reality wished were about a breaks to present bigger previous the instructing circuit.

The first came largely as a outcomes of Invoice Alexander’s generosity and his willingness to aid out on every occasion asked. This was once within the form of a snappy television space the Kowalskis wished to bound to gin up ardour in Bob’s classes wherever he would possibly per chance per chance additionally be. Invoice and Bob recorded a promo in which Invoice handed over his brush to Bob as half of their banter. “I surrender the almighty brush to an almighty man,” Invoice fortunately crooned.

Later, this literal passing-over of the comb—moreover to any other commercial Invoice filmed with Bob—would be made into a grand increased metaphorical 2d when Invoice formally designated his successor. In actuality, it was once nearly precisely the reverse: an instance of the two males working collectively as half of the identical firm. Bob would salvage a leg up the usage of Invoice’s identify to promote his products and companies, and Invoice would wait on rising his firm’s attain and spreading the Alexander technique by technique of Bob. No longer to direct, they’d all promote extra of the “Magic” paints that paid all americans’s funds. (Though, to present certain that, at the 2d Invoice did imagine that Bob would at final be his successor at his firm when he at final set up his brush away for genuine.)

Later, this literal passing-over of the comb—moreover to any other commercial Invoice filmed with Bob—would be made into a grand increased metaphorical 2d when Invoice formally designated his successor.

The 2d spoil came as a outcomes of totally random events, a model of delighted minute accidents that looked as if it would possibly per chance well in point of fact well stride hand in hand with Bob’s upward push. In 1983, Bob and Annette were running a workshop in Muncie, Indiana, and they approached the local PBS space, WIPB, about selling the class. Sheer neutral correct fortune would get it that WIPB was once one in all most enchanting ten PBS stations that had neutral correct received permission to bound paid commercials as half of a snappy-lived trial to bolster PBS finances. The distance was once larger than delighted to situation the Bob-Invoice space on both side of Invoice’s show veil when it aired.

As a outcomes of the publicity, the workshop was once jam-packed—and Bob, by no technique one to circulate up a possibility, went aid to WIPB and pitched his possess show veil, The Joy of Characterize. He had tried his hand earlier that year in Virginia with an sick-fated 13-episode “sequence”—PBS nomenclature for a season—however the shoddy manufacturing advantageous had led precisely nowhere.

With WIPB’s pork up—and Invoice’s firm financing the sequence—Bob’s 2d day out with The Joy of Characterize was once far stronger. WIPB’s facilities would possibly per chance per chance additionally need been puny at the time—they shot in a converted lounge in a converted Victorian home—but it absolutely was once far extra technically developed than the Virginia space. Long gone were the manufacturing points that plagued the first sequence, the canned background music Annette had insisted on, and the lack of intro and closing credits that the prior space had didn’t make as promised.

On the inventive front, Bob was once considerably better in front of the digital camera, and his plainspoken, down-home vibe was once grand extra per the grounded sensibilities of a situation adore Indiana—and, it would possibly per chance well in point of fact well prove, grand of the relaxation of the nation. As soon as yet again, he gave credit rating the place credit rating was once due and dedicated the sequence to Invoice and the “precious present” he had given him.

The sequence was once picked up by spherical 40 other PBS stations—a modest but successful exhibiting. Momentum came lickety-split, though, as subsequent sequence rocketed previous 100 stations and then to 200 and former interior about a years.

As his geographic footprint expanded by leaps and bounds, Bob lickety-split established himself as one in all the quit working TV artists. He became a fixture at the PBS and art work-supply conventions the place the alternate gathered plenty of times a year, though Invoice was once serene the brightest superstar.

For Bob, there would possibly per chance per chance additionally not were a single 2d the place he pivoted from his feature as an apprentice to the necessity to turn out to be the grasp. It was once extra seemingly a slack burn as opportunities offered themselves, as doors began to creak commence.

Bob would possibly per chance per chance additionally get had the soul of an artist, but he also had the solutions and discipline of a grasp sergeant. As grand as painting was once a ardour, it was once also a profession, and the “delighted buck”—as Invoice constantly called it—had a entice all its possess. Bob was once below no illusions that he was once making a residing off of his uncooked inventive abilities. It was once the fact that he—and the Kowalskis, and Invoice Alexander—were hawking paints, paintbrushes, and how-to books. They were within the art work alternate, and a alternate it most definitely was once.

No person knew that better than Dennis Kapp, the proprietor and CEO of the art work-supply firm Martin F. Weber. Dennis was once constantly on the lookout for up-and-coming abilities with whom he would possibly per chance per chance well accomplice, and Bob’s trend and demeanor appealed to his possess pleasing possibility for “delighted art work.” Seeing a possibility, he approached Bob at a tradeshow and invited him to coffee—and, per Dennis, they made a deal glowing then and there.

Briefly insist, they site to the duty of developing a line of Bob Ross products. It helped that they weren’t searching to reinvent the wheel. Rather the reverse, in reality. All they looked to be doing was once copying Invoice’s product line nearly to a tee, from their very possess model of Invoice’s basecoat “Magic White,” to the identical lineup of brushes that Invoice had created over decades of trial and blunder, to Invoice’s revered over-sized palette knife. When the Bob Ross line was once at final launched, there were most enchanting minuscule variations between it and Invoice’s core products.

In early 1985, the die was once at final solid. Bob and Jane Ross, and Annette and Walt Kowalski, formally filed incorporation papers in Virginia for Bob Ross, Inc. All four were technically equal companions, though most knew that Bob was once the possibility-maker. He was once the figurehead, the abilities, the identify, the face unhurried it all. With out him, the firm was once minute larger than about a pieces of nugatory paper (or so it’ll additionally get looked at the time).

With the corporate stay, and Martin F. Weber developing a product line, it was once neutral correct a topic of time earlier than their legitimate originate. As 1985 stepped forward, Bob stored up his commitments to Invoice’s firm—and stored his unique venture secret. The subtlest of shifts marked the unique insist: within the foundation of his seventh sequence in unimaginative 1985, in situation of take a look at with Invoice’s “Magic White,” Bob called it “liquid white”—his model of the identical product.

A end artist friend of Invoice’s, Robert Warren, recalled the actual 2d when Invoice discovered out that Bob had struck out on his possess. Invoice, a person of 70 long years, who had survived hell on earth and vowed to be pleased about each and each day thereafter—a person whose happiness buoyed at some stage in him—that identical Invoice Alexander broke down and cried.

“It was once unpleasant, it was once heartbreaking,” Robert defined to The Day to day Beast. “It was once adore he misplaced his son.”

“It broke his heart, and he by no technique spoke to him yet again.”

Invoice wasn’t the distinguished one who felt burned by the Rosses and Kowalskis as they consolidated their wait on watch over over the TV-art work alternate. Esteem Invoice, any other artists within the alternate were extra seemingly to appear their colleagues as collaborators in situation of opponents. They were dismayed by what had came about to Invoice, and, later, they seen a a similar playbook deployed when Annette launched a line of floral painting products that, of their look, bore an uncanny resemblance to the broadly identified masters of floral painting at the time, Gary and Kathwren Jenkins. It was once as if a shark had been launched among the genteel guppies of the TV art work world.

“You know, it’s a alternate,” Joan suggested The Day to day Beast end to the firm’s reputation among seemingly the most most other artists. “While you open a alternate from scratch, you form of mediate your parameters per the desired attain,” she added.

The keen-elbowed parameters the founders it appears to be like made up our minds on, blended with Bob’s prodigious abilities, allowed Bob Ross, Inc., to turn out to be the 800-pound gorilla of the pastime-art work world. Even so, Bob most ceaselessly floated above the fray. He had explicitly given up screaming and yelling when he retired from the militia, so he was once delighted to let Walt address the dirty work. In conferences over contract negotiations, as an illustration, Bob would obliging defer to “Uncle Walt” in situation of play the hammer himself if a contentious level arose.

That’s not to notify Bob wasn’t a shrewd businessman. He wrote contracts and reviewed them. He was once a stickler on product pattern, and Joan allowed that Bob would possibly per chance per chance additionally be “extra or less a terror” about some aspects of the alternate. In her interview with NPR years later, Annette called him a “tyrant.” She caught herself and elaborated: “Make you in reality mediate this firm would be as successful because it is, if he didn’t explain that all the pieces be carried out a definite technique?”

And successful it was once. The Joy of Characterize became one in all the quit shows on PBS nationwide. No longer most enchanting did Bob turn out to be a bona fide star with appearances on the Excellent Ole Opry, Regis and Kathy Lee, and Donahue, among many other pop-culture moments, however the celebrity also hit the final analysis.

By the quit of the 1980s, records made public as half of Steve’s lawsuit show veil that every and each of the four companions was once making spherical $85,000 ($180,000 these days). Several banner years within the early 1990s seen Bob absorb spherical $120,000 ($220,000 now). All in all, the firm was once generating spherical a half of-million greenbacks each and each year for the companions to divide.

Bob was once by no technique pushed by cash, as all americans who knew him strongly attests. Nevertheless the newfound monetary freedom did afford him the plush to manual his life how he wished. He returned to his roots within the Orlando situation, the place he pursued different spare time actions that were a mishmash of his Florida heritage and his inventive achievements. He devoted untold amounts of time and cash to rehabilitating injured critters. He serene Victorian opalescent glass. And he tore via the streets in his silver 1969 Corvette with its self-importance “BOB ROSS” registration code, half of his lifelong adore affair with hotrods.

Bob also began to dream bigger. He contemplated programs to expend his standing to originate unique ventures, to succeed in unique phases of stardom from which he would possibly per chance per chance well leave a bound affect on the arena. By the early 1990s, he was once working out the info of a teenagers’s TV show veil he supposed to name Bob’s World—which would be, as the Recent York Instances defined it, “a wasteland model of Mr. Roger’s Neighborhood.”

Bob also began to dream bigger. He contemplated programs to expend his standing to originate unique ventures, to succeed in unique phases of stardom from which he would possibly per chance per chance well leave a bound affect on the arena.

He also pursued any other arresting opportunity in Branson, Missouri, a tourist mecca that was once an such as the Las Vegas of the South at the time. Bob teamed up with an Indiana family that was once about to interrupt floor on a theater there, and they started developing a stage model of The Joy of Characterize to accompany their Civil War musical.

No longer all americans was once as angry by Bob’s unique ventures. Even as his standing reached unique heights, the partnership that had made it all imaginable—the Rosses and the Kowalksis—began to fall apart and then fully cave in because it morphed into a fight for wait on watch over of Bob’s identify and likeness.

The downward trajectory appears to be like to get started in 1992, when Bob’s 2d wife died of most cancers. As a outcomes of the firm’s improvement, her stock was once divided equally among the surviving three companions. Thus, after her death, Bob most enchanting owned one-third of the firm that bore his identify—a venture that couldn’t get sat effectively with a one who was once outdated to being responsible.

There were other points that added to the growing traces, such as Bob’s once in some time messy private life. From his earliest days, he had points with fidelity—adore his father earlier than him. He had fathered a child as an unmarried teen, and his first marriage had fallen apart over affairs. He was once also said to get squeezes in different locations over the years, as did many traveling TV artists of the time.

Regardless, the right spark that ended in the closing conflagration with the Kowalskis was once Bob’s declining health. Though he was once as difficult as they attain, his health had been a continual direct—so grand so that, for years, he had been convinced he’d die early. He had had a heart attack within the mid-1980s, and in early 1994, he confronted his 2d—and closing—fight with most cancers.

Simply after Bob realized about his lymphoma and its grim prognosis, and most enchanting a handful of days earlier than his closing Joy of Characterize episode aired, he received a fax from Walt that was once, for all intents and purposes, a declaration of war. It was once a six-online page contract, stuffed with legalese and posturing, all with a single reason: entire and total ownership over Bob Ross, his identify, his likeness, and something and all the pieces he had ever touched or created—perpetually.

In other words, if Bob signed the contract, Bob Ross, Inc., would retroactively possess grand of which he had created at some stage in his complete life—and be in a situation to expend his identify to promote any products in the end.

Walt was once not suggesting he signal over all these rights at no cost. In alternate, he supplied the whopping sum of 1 percent of revenues to him or his heirs—for the next decade.

It was once an audacious demand, a brazen are trying to push Bob to attain something he was once seemingly by no technique going to attain. Evidently, as his days dwindled, Bob didn’t signal that or any other a similar contract with Bob Ross, Inc. In accordance to Steve, there were, alternatively, endless irate phone calls between Bob and Walt as they argued and fought over the firm’s future—and as Bob became sicker and sicker. Steve remembers many a time when Bob would slam the phone into the receiver earlier than rising from any other room steaming-scorching infected and ranting about how the Kowalskis wished to possess his identify and all the pieces related with it.

All yet again, Joan suggested a obvious model, even supposing she admitted she was once moderately younger at the time and moderately junior at the firm so would possibly per chance per chance additionally not were within the loop. “I remember no stress by any means,” she suggested The Day to day Beast.

As 1995 dawned, Bob’s trajectory was once progressively downward. Even as he fought the advancing most cancers, he site other plans in motion to thwart the Kowalskis. He made a blizzard of final-minute adjustments to his will, most notably inserting a clause specifically addressing his identify, likeness, and the relaxation of his intellectual property. All of these rights were to head to Steve and one in all Bob’s half of-brothers.

Those weren’t the distinguished adjustments to Bob’s will. Whereas the year earlier than, Annette had been in deliver line to administer his estate, now she was once nowhere to be seen. Instead, Bob’s third wife, whom he married most enchanting two months earlier than he died, came to settle on a prominent situation within the estate.

The tip came suddenly and slowly at the identical time, because it so most ceaselessly does for most cancers patients. Bob misplaced his hair—his defining characteristic for therefore decades—and suddenly shed pounds. Steve returned home to aid out, neutral correct as Bob had returned to Florida to address his mother when she was once demise.

“He believed in God,” Steve defined to The Day to day Beast. “Nevertheless he didn’t imagine in what God was once being outdated for by the clergymen.” Steve inherited his father’s faith—a theology primarily based fully fully exterior of formal religion and all of its strictures. A faith primarily based fully fully within the natural world and its myriad wonders.

“God is interior all the pieces, including us,” he said. “We are half of God, and the vibration of God is interior us.”

On July 4, 1995, Bob Ross felt that vibration as he became half of his God.

The funeral was once minute, spherical 25 of Bob’s closest friends and family at Woodlawn Cemetery, a gigantic tract of rolling land within the suburbs west of Orlando. After paying their respects within the chapel, the funeral party made its technique to the gravesite, the place they entombed Bob’s lustrous aluminum coffin beside his mother and father.

The coffin would possibly per chance per chance additionally were a Rolls Royce of burial devices, however the tombstone was once something but. It was once minute, flat, and usually inconspicuous. On it were a designate of Bob’s frizzy-headed smiling visage identified across the arena, his identify, birth date, death date, and most enchanting two puny words to sum up all the pieces about his incredible life: “Tv Artist.”

There was once one conspicuous absence at the service that registered as outlandish even for these that didn’t know something about Bob’s alternate, his long-standing alternate companions, or the enmity between them over the previous year and notably the final few months.

No longer one in all the Kowalskis attended the funeral. No longer Annette, not Walt, and never Joan. They did, alternatively, send flowers.

And in about a snappy months, they’d also send court docket cases.


“Are you shitting me?”

Robert Warren was once seeing red, and it wasn’t the alizarin-crimson paint on his palette. It was once July 4, 1995, and as he recalled to The Day to day Beast, a resort supervisor interrupted his class and handed over a phone for an pressing name.

“Are you shitting me?” he repeated, as rage overtook his preliminary shock.

In accordance to Robert, Dennis Kapp, the head of the paint manufacturer Martin F. Weber, was once on the opposite quit of the line—and he had neutral correct handed alongside the unpleasant news of Bob Ross’s death. Nevertheless that wasn’t the right clarification for the possibility. Dennis had a direct on his fingers.

Over the previous selection of years, Bob Ross products had turn out to be a dominant power on his stability sheets. With Bob long gone most enchanting about a hours, Dennis had a demand for Robert—who was once friends with both Bob and Invoice Alexander moreover to one in all the better-identified TV artists of the time. Dennis wished to know if Robert would be willing to consume over Bob’s TV show veil. In attain, to turn out to be the frontman for the Martin F. Weber art work-supply firm.

“Are you shitting me?” he said once extra, far louder, as about a dozen college students looked on with huge eyes.

“Bob Ross neutral correct dies, and you’re asking me to attain this? I’m capable of’t even focus on this glowing now.”

He slammed down the phone on the receiver, his respond a clear and resounding “No.”

Dennis wasn’t the distinguished one pondering the technique forward for a alternate. With Bob’s death, the Kowalskis now owned Bob Ross, Inc., outright—however the firm was once at a crossroads. Its figurehead, the man on whose aid the entire enterprise was once built, was once long gone. Annette and Walt had to figure out what to attain now.

One way or the opposite, they made up our minds to embark on an aggressive, litigious path forward. What the Kowalskis couldn’t salvage from Bob whereas he was once alive via convincing or cajoling—adore the contract they’d tried to salvage him to signal—they were now going to are trying to consume by brute nice power. It didn’t topic if it was once his estate, his heirs, or someone with even a passing ardour in Bob Ross—all were about to be set up on glimpse that Bob Ross, Inc., played arduous and played to settle on.

Definitely one of Bob’s end friends, John Thamm, sensationally took to calling their maximalist technique “Excellent Theft Bob,” an effort to consume what he and others didn’t imagine belonged to them. (Efforts to succeed in Walt and Annette at once for comment weren’t successful, and Joan declined to organize an interview or circulate alongside written questions about alternate and private choices they made via the years, notably concerning their actions following Bob’s death.)

After his lymphoma returned, and as Walt and Annette’s efforts to stress him to signal over his rights intensified, Bob had worked proactively to present certain that that that Bob Ross, Inc., didn’t in the end quit up with any of his intellectual property previous what had already been transferred to the firm.

That was once notably genuine when it came to his identify and likeness, which for glaring causes was once rather extra private than seemingly the most most objects the firm clearly did possess, adore the copyrights to academic art work books or trademarked cartoons of Bob on paint products.

In his closing few months, Bob altered his will to specifically address these points. Most necessary was once the closing amendment he made a mere two months earlier than his death.

In his closing few months, Bob altered his will to specifically address these points. Most necessary was once the closing amendment he made a mere two months earlier than his death. That clause specified that Bob’s “identify, likeness, order, and visual, written, or in any other case recorded work” would stride to his son Steve and his half of-brother Jimmie Cox. And if these two so selected, the amendment also said they’ll additionally “remark the exploitation of such rights” by someone else. In a peculiar twist that would possibly per chance most enchanting attain to mild larger than 20 years later, Steve was once left unaware of the closing amendment since his uncle Jimmie, the executor of the estate, had not shared the info.

“Any adjustments that he made in his belief he did attributable to he felt he was once doing the distinguished direct for his family,” one in all his estate attorneys emphatically suggested The Day to day Beast. “He was once absolutely competent at the 2d. There was once no demand of his capacity to present adjustments when he did it, and his reasoning was once as solid because it’ll additionally be.”

That reasoning had it appears to be like led Bob to an inescapable conclusion: he didn’t settle on Bob Ross, Inc., or the Kowalskis, to possess something larger than the puny intellectual property spherical art work products that he had already signed over as half of the peculiar course of their art work alternate.

Though John believes Bob in reality wished his legacy to relaxation within the fingers of his son, he also thinks there was once any other clarification for the final-minute adjustments to the need: vindictiveness on Bob’s half. Revenge towards the Kowalskis for what they’d set up him via in his closing year. For what some seen as their efforts to stymie Bob’s unique ventures adore the teenagers’s TV show veil. For their need, above all else, to wait on him perpetually chained to the corporate husk of Bob Ross, Inc., of which they now owned 100 percent.

The Kowalskis’ first blueprint was once Bob’s estate. When Bob died, he was once price spherical $1.3 million, with half of of that made out of his one-third ownership of Bob Ross, Inc. With the exception of cash and stock, there were also physical properties to be divided. After which there was once the topic of Bob’s genuine art work and art work presents.

Here the Kowalskis pounced. Through their lawyers, Annette and Walt demanded that Bob’s widow Lynda and the estate turn over what they conception to be to be their property—and they took an gargantuan look of what they owned. They within the kill wished “Bob Ross’s art work, all carried out art work, work copies outdated within the improvement of Bob Ross’s carried out art work, and all paints, brushes, easels, canvases, and other presents, presents and instruments outdated by Bob Ross.”

In other words, they contended that all the pieces Bob had worked on was once theirs, correct down to each and each final paintbrush or easel he had touched.

When the property wasn’t impending, they slapped Lynda and the estate with a lawsuit traumatic the objects moreover to damages, misplaced income, and felony professional costs. In various programs, Bob would possibly per chance per chance additionally get foreseen this maneuver. Upon giving a painting to one in all his friends after he became ill, as an illustration, he had written an converse message on the support concerning the work’s unique proprietor—attributable to, per that friend, he was once panicked the Kowalskis would are trying to repossess it upon his death.

Upon giving a painting to one in all his friends after he became ill, as an illustration, he had written an converse message on the support concerning the work’s unique proprietor—attributable to, per that friend, he was once panicked the Kowalskis would are trying to repossess it upon his death.

As well to the property they said was once theirs, the Kowalskis also made claims towards the estate for alternate and private reimbursements. It’s a protracted-established half of estate closures to prefer outstanding debts. For occasion, per probate paperwork, the Mayo Hospital asked for rather larger than $40,000 for Bob’s medical costs, and Lynda asked for spherical $10,000 for Bob’s funeral—two long-established objects one expects to see.

With the exception of these, the distinguished other compensation claims were filed by the Kowalskis, below the auspices of costs incurred from journeys Bob made to the Mayo Clinics in Rochester, Minnesota, and Jacksonville, Florida, to treat his most cancers. Their costs dated the entire technique aid to April of 1994, 15 months earlier than Bob died. So the Kowalskis or somebody of their make expend of had sifted via a backlog of bank card funds from the previous year and a half of to attain up with their figures.

There were plenty of estimable costs they wished the estate to reimburse the firm for, adore Bob’s plane flights to Rochester or Annette’s journeys to Florida to hunt recommendation from him. Nevertheless there were also minute costs adore $41.63 for a Travelodge in Jacksonville, $14.10 for Shoney’s, $16.92 for Cracker Barrel, $17.50 for Denny’s.

Lots of the corporate costs were charged to Bob’s firm card, but a ramification of were on Annette’s. So even supposing two of the three owners of Bob Ross, Inc., were occupied with a bunch of these transactions—and despite the fact one would possibly per chance per chance well argue preserving Bob Ross alive would appear to be a legit alternate expense that the firm would possibly per chance per chance additionally serene veil—the Kowalskis it appears to be like conception to be these purely private costs so the estate would possibly per chance per chance well get to be on the hook.

The Kowalskis’ costs weren’t puny to neutral correct the firm credit rating playing cards though. In a separate claim, additionally they demanded compensation for non-public costs—yet again for the journeys to Rochester and Jacksonville. And once extra, there were plenty of increased costs adore resort rooms in Rochester, collectively with others adore $15.05 for Purple Lobster, $38.10 for flowers, or $11.09 at a book shop in Minnesota.

If none of these were alternate costs, and as a substitute Annette was once there totally in her capability as one in all Bob’s end friends to pork up him in his time of need—effectively, with friends adore these, who needs enemies.

There was once a increased irony at play, if it would possibly per chance well in point of fact well be called that. On one hand, when it came to the entire art work within the estate—Bob’s gigantic corpus of labor—the Kowalskis argued that, since he was once “work-for-rent,” on every occasion he set up a brush on a canvas, Bob Ross, Inc., owned his time and thus all his inventive work. Alternatively, when it came to Bob’s health—preserving the person whose identify and likeness had made it all imaginable—that it appears to be like had nothing to attain with Bob Ross, Inc.

It was once as if the Kowalskis had wished to get their cake and eat it too—and if they’ll additionally organize it, they it appears to be like wished Bob Ross to pay for the cake. Given the obvious pettiness of it all, it’s no shock that over the years, among Bob’s friends and family, there would be rumors that the Kowalskis had asked to be reimbursed for the flowers they sent to the funeral and even tried to consume wait on watch over of Bob’s corpse. (There’s zero proof for both of these.)

One would possibly per chance per chance additionally mediate that suing a ineffective man over objects adore paints and paint brushes would possibly per chance per chance additionally be scraping the bottom of the barrel. The Kowalskis would possibly per chance per chance well, alternatively, stride decrease. Particularly, suing a PBS teenagers’s TV show veil for a half of-million greenbacks moreover to the very PBS space, WIPB, that had for a decade been home to The Joy of Characterize.

The show veil in demand was once a four-half teenagers’s song-and-dance sequence called The Adventures of Elmer & Guests. Bob had looked as a customer superstar within the first episode by technique of a green veil from Florida since he was once too sick to stir at the time. He played himself, and in a handful of scenes, he helped a troop of wayward teenagers see a miner’s hidden take care of. The miner’s identify came about to be “Extinct Walter,” and as Bob defined, Extinct Walter was once long deceased.

That episode, “Love Past Measure,” aired two months after Bob died. Lower than a month later, the Kowalskis filed a federal lawsuit towards WIPB and the show veil’s producer, an Indiana dermatologist named Terry Marsh. Given Bob’s prominence in Muncie, the submitting resulted within the draw back-inducing headline in a single in all the local papers, The Megastar Press: “Bob Ross Inc. sues teenagers’s show veil”—accompanied by a picture of a broadly grinning Bob.

As well to traumatic the destruction of any merchandise related to The Adventures of Elmer & Guests, all profits Terry had reaped, and triple the damages Bob Ross, Inc., had allegedly incurred, the suit also tacked on $500,000 as a penalty for Terry’s allegedly “encouraging, assisting, and cooperating with Bob Ross within the breach of his fiduciary responsibility of loyalty to Bob Ross, Inc.”

The Kowalskis’ argument went something adore this: attributable to Bob had consented to converse puny trademark filings, such as a frosty enchanting film likeness for expend on paint products, they now extrapolated that to notify that Bob’s identify and genuine likeness—as in, his genuine person, and thus what had been recorded at some stage within the show veil—was once distinguished by their emblems.

In other words, Bob Ross, Inc., owned not neutral correct Bob’s art work but Bob himself. Or, extra precisely, his ghost. “Ensuing from Bob Ross appears to be like in that video, they’re claiming that it is an infringement of their trademark,” Terry’s felony professional defined to The Muncie Evening Press at the time. “We don’t be conscious any direct.”

To no person’s shock, the Kowalskis certainly did.

“We possess that identify,” Annette snapped to The Megastar Press. “They’re the usage of his identify with out permission.” Through the media, she also threatened to yank WIPB as the presenting space for The Joy of Characterize—a possibility she would within the kill produce genuine on. She piled on, pronouncing that “Bob’s final words to me were that he was once very, very upset over what Terry had carried out, and he refused to pay him” for his fraction of the manufacturing.

Annette would possibly per chance per chance additionally get overlooked about a distinguished minute print. First, per Terry, it had been Bob’s conception to reimagine the episode in demand so that Bob would possibly per chance per chance well, even in his unpleasant health, participate within the filming from afar (the distinguished shoot was once at WIPB). And 2d, given what Bob was once going via, Terry says he had simply paid the tab himself since he didn’t are searching to effort Bob about cash whereas the man was once fighting for his life.

Definitely, there was once any other severe ingredient Annette overlooked. And certainly person that she and Walt seemingly didn’t direct when their lawyers castigated Bob for his lack of “loyalty” to Bob Ross, Inc.

It fell within the class of inconvenient truth—and for his or her lawsuit, extremely inconvenient truth. The lawsuit had explicitly said that “Bob Ross, Inc., didn’t consent to Bob Ross’ and to the defendants’ manufacturing of a video cassette recording of or other expend of the identify and likeness of Bob Ross.” Yet in reality, Annette or Walt had explicitly given permission to Bob to film the show veil. And there was once an genuine tape recording of the conversation.

by technique of The Adventures of Elmer

It appears to be like that evidently, in his final months, as the chemotherapy and radiation took a toll on his memory, Bob had been within the habit of recording his phone calls. Which incorporated one via which Annette or Walt gave him permission to attain the show veil. This most enchanting came to mild when Terry was once on the phone commiserating with Lynda. She knew Bob had been suggested he would possibly per chance per chance well attain the show veil, and he or she supplied the tape recording that proved it.

The Kowalskis’ complete case was once built on a lie so egregious that Terry’s felony professional conception he had a slam-dunk case to head after the Kowalskis for submitting a blatantly frivolous lawsuit. Terry didn’t settle on something to attain with it though. He neutral correct wished to be carried out with the Kowalskis. Briefly insist, he and WIPB settled the topic.

Terry had the final note on the entire sordid affair, which he broadcast via The Muncie Evening Press: “It was once the final work [Bob] did in his life and the success of a lifelong dream [to host a children’s TV program]. He was once very pleased with the show veil and would were heartbroken had he identified his companions had sued to get it destroyed.”

When the settlement went public, a artful headline author at The Megastar Press couldn’t withstand the actual Bob Ross pun: “Taped conversation paints unique picture.” The story led with the extinct pronouncing that “no person ruins a genuine tale adore a gape.”

The Kowalskis weren’t going to present the identical mistake yet again. In April 1997, nearly two years after Bob died, Jimmie signed an agreement on behalf of Bob’s estate to prefer the Kowalskis’ lawsuit. The destruction of the audiotapes was once one in all the distinguished clauses.

Within the closing diagnosis, the Kowalskis’ technique proved to be a successful technique. Few would possibly per chance per chance well or would stride toe to toe with effectively-heeled, and effectively-financed, lawyers whose customers had made it certain that there weren’t many phases to which they would not stoop.

With the court docket cases settled, Bob Ross, Inc., was once within the free and bound to roll on via the relaxation of the 1990s. The preliminary direct that The Joy of Characterize would possibly per chance per chance additionally depart from the airwaves was once lickety-split set up to relaxation. With 403 episodes on faucet, it in reality didn’t appear to topic to Bob’s fans, or PBS space managers, whether or not he was once alive or ineffective. On TV not not as a lot as, he had carried out one in all his converse goals in life: to turn out to be immortal.

One way or the opposite, in 2012, as Annette and Walt reached their seventies and eighties, respectively, they turned over the reins to Joan—and a novel generation started for the alternate.

Joan defined to The Day to day Beast that her growth into Bob Ross licensing previous paint products was once minute larger than a delighted minute accident. Noteworthy as her fogeys had stored their nose to the grindstone of the paint alternate whereas Bob was once available developing a show veil he presciently hoped would final perpetually, Joan likewise was once so end to the paint alternate that she didn’t be conscious the aptitude for other income streams centered on Bob.

That is, unless a licensing firm named Janson Media approached her with a proposal. The social-media platform Twitch was once initiating a novel online channel, and they wished to originate it with a Bob Ross marathon. Joan was once leery—as she and her fogeys had constantly been about streaming since they felt adore they’d lose wait on watch over of The Joy of Characterize, the crown jewel of the firm’s intellectual property. Nevertheless one in all her nephews understood the aptitude. “Aunt Joan, you would possibly per chance per chance well per chance additionally be searching to attain this,” he suggested her in a Facebook message.

“It would possibly per chance well most likely per chance well even be a bunch of cash, which we wished at that level,” Joan said.

She said bound to the proposal, and briefly insist the Twitch marathon launched Bob Ross into a novel stratosphere. “Twitch.TV wakened the arena,” Joan suggested the web journal Vocativ in 2015, across the time of the marathon. “They made every person remember their childhood yet again even supposing we’ve constantly been right here…We are freakin’ out.”

Years later, she’s extra reflective concerning the rocket ship Twitch launched aid then. “Sure, we were surprised but not in reality,” Joan defined to The Day to day Beast. “One way or the opposite, at final, we’re doing what Bob wished” and in reality spreading his message to the loads at the size about which he dreamed.

The Bob Ross renaissance opened up a entire unique world of cash-making opportunities. Janson and a separate designate-administration firm named Firefly monumental-charged the Bob Ross branding alternate—and the cash started rolling in.

In accordance to court docket paperwork turned over as half of Steve’s lawsuit, in 2012, when Joan took over, Bob Ross, Inc., introduced in not as a lot as $200 in licensing income exterior of its paint products. In 2015, that number was once serene most enchanting about $40,000, however the next year it rocketed to $460,000. And the year after that, 2017, Bob Ross-branded products were kicking off effectively north of 1,000,000 greenbacks in licensing costs to Bob Ross, Inc., in nearly pure income. It’s a stable guess that number has most enchanting climbed within the following years, notably now with nationwide company campaigns adore the Mountain Dew commercial.

Walt Kowalski

Courtesy Bert Effing

There was once most enchanting one minute direct. As had constantly been the case, it wasn’t totally certain if Bob Ross, Inc., owned what they were selling for the reason that Kowalskis’ lawsuit towards and settlements with Bob’s estate left some of Bob’s intellectual property—notably the glowing to expend his identify and likeness for commercial products—in a doable nice gray zone. If this were in reality the case, the distinguished technique to unmask it would possibly per chance well in point of fact well be in a court docket of law. And it would possibly per chance well in point of fact well consume motivated litigants to head head-to-head with Bob Ross, Inc.

The events that ended in Steve Ross’s faceoff with Joan and Bob Ross, Inc., started with the third family that had made Bob Ross all that he was once: the Kapps, whose patriarch Dennis had played a severe feature in marketing Bob Ross’s paints for larger than three a protracted time. Several years ago, Joan made up our minds to head away Dennis’s firm. “We seen some issues in that organization that concerned us,” she defined, clearly biting her tongue in insist not to sling mud. “It was once a shrewd and distinguished alternate possibility.”

It also straight blew a hole in Dennis’s stability sheet so huge the firm was once by shock at mortal possibility. It fell to Dennis’s son Lawrence, a garrulous businessman, to are trying to set up the family enterprise.

Lawrence’s conception was once to consume a novel frontman for a novel line of paints—somebody who would get rapid identify recognition, if not at Bob’s diploma then not not as a lot as end sufficient to wait on the firm afloat. And the actual person that straight came to solutions was once none as opposed to Bob’s son Steve.

Lawrence reached out to see if Steve would possibly per chance per chance additionally be fervent, but Steve straight flagged a direct: the opportunity of a lawsuit by Bob Ross, Inc.

For decades, Steve had heard the firm’s footsteps unhurried him. His abiding distress was once getting sued over his possess surname. As Steve recalled to The Day to day Beast, he constantly remembered a phone name he received aid in 1995:

Annette called me two days after my dad died, and he or she said, “I need you to take stamp to me rather… Any Bob Ross art work products, something related to art work or painting… you would by no technique ever produce these, distribute these, build a alternate spherical these—nothing. Nevertheless for these who would such as you would attain something not painting- or art work-related that you settle on. You are going to attain Bob Ross pickles, Bob Ross shoes, Bob Ross with out reference to. Nevertheless you can not set up the Ross identify on a painting- or art work-related product, length—ever—for the relaxation of your life.”

None of this had ever in reality attain up though since, sooner than Joan’s taking on, Bob Ross, Inc., had by no technique expanded previous the core paint products. “Walt and Annette knew what would happen if they did attain it,” Steve said. “Joan was once uninteresting sufficient to attain it, and that’s what triggered me” to pursue a lawsuit.

Steve Ross and Dana Jester

Courtesy Steve Ross

Steve had any other site off too. For the first time, he realized concerning the closing amendment to his father’s will—the person that theoretically turned over the intellectual property to him. He by shock realized he had a solid nice claim to his father’s legacy.

Steve and Lawrence joined forces with one in all Bob’s most enchanting friends, Dana Jester, and formed an LLC. They retained an intellectual property felony professional to press their case for the ownership rights to Bob’s identify and likeness moreover to damages for alleged infringement as a outcomes of Bob Ross, Inc.’s foray into the broader licensing alternate. The trio even went ahead and filed a trademark to expend a sketch of Bob’s face on rolling papers and other weed- and tobacco-related products.

Joan was once considerably shell-skittish when their felony professional reached out. “We hadn’t heard from Steve for 25 or so years,” she said, and then the felony professional’s letter arrived. “We didn’t get a possibility to get any form of a conversation, but we would get loved that,” she added.

Rebuffed by their seek files from to debate a settlement, within the summertime of 2018 Steve and his companions filed a federal lawsuit and headed to court docket. In various respects, the case was once a blast from the previous—a redux of the earlier 1995 court docket cases towards Bob’s estate about “work for rent,” oral contracts, emblems, and copyrights.

After a year of claims and counterclaims—and depositions about odorless thinner, brush beater racks, bungee-wire easels, and other objects one imagines made their first-ever appearances in federal court docket—the lawyers had at final made their cases. That fall, nearly a quarter-century after Bob’s death, a settle on in Virginia site to the duty of determining the place the arena’s most notorious TV artist would possibly per chance per chance additionally serene stay in perpetuity.

Six months later, he rendered his possibility. In his look, Bob had in reality given all of his intellectual property to Bob Ross, Inc., at some stage in his lifetime by technique of oral contracts that would possibly per chance per chance well were confirmed by written contracts, if the written contracts had existed. Regardless of, it appears to be like, that the written contracts didn’t exist. Thus, the closing amendment to the need was once inappropriate for the reason that intellectual property in demand was once, by that time, not Bob’s to give to someone else. In other words, Bob Ross, Inc., owned it all.

Steve and his companions conception they’d a solid case on allure, but they didn’t get the cash to proceed the fight—nor did they’re searching to be tied up in nice limbo for the foreseeable future. From the onset, what they’d in reality wished was once the glowing to expend Steve’s identify—and the peace of solutions that they wouldn’t be hit with a effectively-financed lawsuit from Bob Ross, Inc., if they did.

Within the quit, they struck the distinguished deal imaginable below the circumstances. In alternate for a modest cost, Steve gave up his claims on Bob’s intellectual property. Most considerably for him, perchance, Bob Ross, Inc., gave him the clearance to circulate forward with his alternate the usage of his identify and the glowing, below non-disclosure agreements, to show veil some terms of settlement to doable alternate companions who would possibly per chance per chance additionally be terrified of a Bob Ross, Inc., lawsuit if they were to salvage into mattress with Steve.

Bob Ross at easel painting one in all his mountain landscapes as his alternate accomplice Annette Kowalski appears to be like to be on in his studio at home.

Acey Harper/Getty

All and all, it was once a bitter tablet for Steve and his companions. Barring a miracle, the Kowalski family’s firm will possess Bob Ross’s identify and likeness, and financially get the good thing about his genuine identify, for therefore long as there’s cash to be made off of it.

Definitely, it’s also not seemingly to flee the frosty, arduous fact that had the Kowalskis folded shop aid in 1995 after Bob handed, it’s highly seemingly that Bob would get extinct into obscurity grand as Invoice Alexander has. There simply wasn’t someone else in Bob’s orbit with the glowing capacity site or alternate acumen to navigate the intervening a protracted time, whether or not that was once Walt and Annette’s preserving Bob on the air within the U.S. whereas rising internationally, or Joan’s courageous venture into the realm of designate licensing to construct a novel roadmap for the web age.

“I know that I’m doing precisely—precisely—what was once supposed by Jane, Bob, Walt, and Annette,” Joan suggested The Day to day Beast.

Steve would possibly per chance per chance additionally get misplaced one side of his father’s legacy for genuine with the stroke of the settle on’s pen, but he did accomplish something as effectively. Something for which there would possibly per chance be not any monetary rate. Something that had been missing from his life ever since his dad had handed into the monumental unknown.

That something started rather earlier than 9 a.m. on Wednesday, Sept. 24, 2019, an hour due east of the puny makeshift TV studio the place Bob Ross had launched his occupation all these years ago. Nestled between never-ending cornfields, and a few towering windmills that slowly tear within the mosey, the 4-H Fairground in Winchester, Indiana, is minute larger than a squat, extinct white building with a solar-baked gravel automobile car parking zone. Despite the inglorious atmosphere, on at the 2d, at this hour, the 4-H is set to turn out to be the quick heart of the Bob Ross universe.

Several dozen artists get converged right here for a painting workshop not like any other in latest memory. For the first time in not not as a lot as 15 years, it’s a possibility to study from Bob’s two most relied on grasp painters: Steve and Dana, Bob’s son and his most enchanting friend. At this level in ancient previous, excluding Annette, they spent extra time than someone else in deliver contact with the man for whom they’re his most devoted disciples.

For these gathered, it is miles a workshop with two residing legends. At 9 keen, with minute fanfare, Dana takes the dais at the front of the 4-H’s cavernous single room, gives a snappy introduction, and demonstrates step one in all these days’s painting—“Sunlight within the Shadows,” the identical crimson-hued woodland scene he painted when he customer-hosted an episode of The Joy of Characterize aid in 1993. He even makes expend of one in all Bob’s extinct easels, and later on he’ll blow their very possess horns other memorabilia adore the “BOB ROSS” self-importance plate that graced Bob’s corvette.

Steve Ross admiring an image of his father

Courtesy Alston Ramsay

Dana is certainly a draw, but for most, Steve is the superstar of the show veil. And on Thursday, when it’s Steve’s turn to educate, he is as he’ll be at some stage within the four days of painting and socializing over pizza and beer: talkative, humorous, empathetic, and with such brimming inventive abilities that it’s nearly adore he’s performing a magic show veil on every occasion he puts his brush on the canvas. In actuality, Bob’s closest friends all voice Steve is a larger painter than his father.

Steve is this kind of natural in front of the crowd that it’s nearly not seemingly to imagine that right here is the first time he’s taught in a decade and a half of—or how long and arduous his stir has been to succeed on this level.. Relieve in 1995, in his closing words to him, Bob inspired Steve to constantly “proceed”—a easy but prophetic acknowledgment that he knew how grand Steve would possibly per chance per chance additionally fight in his absence.

And indeed, Bob’s death had dragged Steve into a uncomfortable depression from which he nearly didn’t salvage away. At one level quickly after Bob handed, Steve was once riding on a toll road when by shock an impulse washed over him to swing his automobile into oncoming site traffic to quit the wretchedness once and for all. He gripped the wheel tight and managed to wait on it collectively—but neutral correct barely.

The depression also affected his livelihood. He had been painting since he was once a child, but after his father’s death, that which had given him so grand pleasure and self price became inextricably tied to the worst 2d in his life. He did paint and educate some over the following years to present ends meet, but he at final dropped off the circuit totally and settled into the hermit daily life that would possibly per chance outline his existence for the next 15 years.

That is, unless the nice war of words with Bob Ross, Inc., rekindled his fireplace and introduced him to Winchester for the workshop with Dana.

All in all, the seminar was once a smashing success: four days of painting six to eight hours a day, Bob Ross bon mots galore, and a neighborhood of likeminded devotees bonding over their shared adore of painting as Steve and Dana regaled them with by no technique-ending tales about Bob.

When Steve returned home to Florida, he hopped online to see if any of the attendees had said something concerning the match. He wasn’t anticipating grand, but what he discovered was once a show veil-stopper. There were words of adore and words of kindness. The a similar variety he had doled out to the painters—but directed at him.

“I didn’t realize that folks missed me or wished to get me attain this yet again,” he said. “I constantly knew, but what I mean is, per chance I didn’t are searching to know. Maybe I reserved the glowing to live ignorant.”

On and on Steve read. About the entire these that had attain to study from him. About how he had touched their lives in profound, distinguished programs—neutral correct as his father had. As the words of kindness flashed across the veil, as he took stock of it all, by shock a deep emotion welled up interior and barreled in direction of him adore a freight prepare.

After which it hit him. Steve took a deep breath, and he started crying. Tears streamed down his face as he felt the long-absent grace of God in that easiest of emotions, the person that had been absent in his life for goodbye that he had forgotten what it even was once.


“Esteem the first time I’ve had the solar on my face in a thousand years.”

Alston Ramsay is a author and producer in Los Angeles. While you happen to would possibly per chance per chance additionally get any knowledge related to this article, please e-mail him at BobRossTips (at)

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