RT Inventive Lab wins D&AD’s PENCIL award with ‘The Never-ending Letter’ Instagram sequence honoring WWII victims

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RT Inventive Lab’s ‘The Never-ending Letter’ Instagram sequence has nabbed a Wooden Pencil at the 2021 Invent and Artwork Course (D&AD) Awards ceremony, the closing creative accolade, aspired-to by the easiest from around the arena.

‘The Never-ending Letter’ Instagram sequence obtained the coveted Pencil award within the Writing for Invent category. The Wooden Pencil award represents the easiest in promoting and safe from the year.

Headquartered in London, D&AD has been spicy a neighborhood of creative thinkers by nurturing and stimulating the easiest in safe and promoting since 1962. RT Inventive Lab’s 2021 Pencil is the 25th given to a Russian entrant by D&AD’s jury for the reason that inception of its award.

The form of entries for the notoriously complex-to-purchase competitors varies each year. All 430 Pencil-helpful and shortlisted entries from the 2021 awards ceremony are showcased on the D&AD web diagram – an on-line archive for creatives all around the arena.

 ‘The Never-ending Letter’ is a ordinary graphic sequence featuring a entire bunch of excerpts from fashioned World Warfare II letters from the frontline, which had been aloof from Russian archives by the team from the ‘Letters from the Front’ project. The quotes are accompanied with illustrations created by young college students of the Moscow RANEPA Invent College, as correctly as infamous artists Peter Bankov and Mikhail Sorkin. The letter fragments and illustrations were shared line-by-line on Instagram Reports, making a trend of ‘never-ending letter’ with an fashioned, non-end score by young Russian composer Max Makarychev.

“Unhurried each line, each extract used to be a trusty person. That’s what makes The Never-ending Letter particularly poignant. We have quoted around 400 letters, each giving a comprehensive memoir in precisely one physique,” says RT Inventive Lab producer Elena Medvedeva, who edited and curated ‘The Never-ending Letter’ sequence. 

‘The Never-ending Letter’ is part of the #VictoryPages project – an improbable, multi-platform digital project devoted to 75 years since victory over Nazism. It gifts a chance to assess the magnitude of Might per chance presumably moreover 9, 1945, the day the war ended for the U.S., via the non-public impressions of contemporaries. Practically 27 million were killed or died all the diagram via the war. Victory Day is major in Russia because each family has a war hero who both returned home or died in fight. The #VictoryPages project is a account of victory suggested for the young, by the young, using the language of latest media, on five social networks.

Furthermore on rt.com RT Inventive Lab wins ‘Web Oscars’ for Only Use of Reports at 25th Webby Awards

Varied sequence of the #VictoryPages project have gathered a total of 80 awards, including Webbys, Clio Awards, Epica Awards, Shorty Social Factual Awards and Crimson Dot Awards, amongst others.

Settle on to care for updated on our fresh projects? Verify out RT Inventive Lab’s web diagram. Note RT Inventive Lab on social media – Twitter, Fb, Instagram, and Vimeo

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