Video e-finding out platform for MENA, Almentor, closes $6.5M Series B led by Partech

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There are more than 400 million Arabic speakers globally and that number isn’t slowing down anytime quickly. Arabic, to most of us, is a fancy language even to of us who discuss it. In step with Duolingo, any person fluent in Egyptian Arabic would possibly presumably well no longer completely rate Yemeni Arabic speakers as a result of giant incompatibility in dialect.

Whereas individuals can without pronounce navigate dialects, it would maybe be quite arduous for them to obtain tailored Arabic sing needed for on a regular basis life.

Dr Ihab Fikry and Ibrahim Kamel primarily based Almentor.salvage in 2016 as an on-line video finding out platform to atone for this lack of on-line finding out sing for Arabic speakers. In collaboration with tons of of leaders, educators, and specialists, the platform offers programs and talks in diverse fields like properly being, humanities, expertise, entrepreneurship, enterprise administration, standard of living, drama, sports, company communication, and digital media.

In 2016, Almentor closed a $3.5 million seed spherical and two years ago raised $4.5 million Series A led by Egypt’s Sawari Ventures. With this Series B investment, the Dubai-primarily based edtech company has raised $14.5 million in complete. San Francisco and Paris-primarily based VC firm Partech led the financing spherical with participation from Sawari Ventures, fellow Series A investor Egypt Ventures, and Sango Capital.

Almentor offers Arab beginners with the needed abilities crucially wanted to approach their legit careers and deepest lives. The platform claims to have the highest exact finding out library within the put and among the highest worldwide. With areas of work in Dubai, Cairo, and Saudi Arabia, its video sing is developed in-home and made in Arabic and English.

“The imaginative and prescient and reason within the support of starting Almentor is we rate that in our put of more than 100 million of us, of which 90% can’t properly study with every other language as antagonistic to Arabic,” Fikry talked about to TechCrunch. “So we wished to have a cutting-edge voice of the art work platform that will alternate of us’s ideology and serve them be purpose, and middle of attention primarily based on issues that would possibly presumably well be taught as prodigious finding out.”

For first-time products like Almentor, it would maybe be arduous to win both investors and customers on board. In step with CEO Fikry, the principle venture turned into to persuade the investment community within the MENA put that Almentor turned into rising a contemporary replace in video e-finding out that “had hundreds doable to energy tools within the put.”

Almentor’s enterprise is an intersection of coaching, media, and expertise. Its choices are dissected into three: the flagship B2C product, a white-rate B2B model for blue-chip firms, and the closing, which Fikry calls the ‘particular venture’ for governmental bodies.

For its B2C product, Almentor sells programs to users for $20-$30 of which they win to take for a lifetime. Fikry says that in June, the corporate is planning to introduce a subscription-primarily based model where users can have limitless win entry to to all of its 12,000 video sing for a payment to its more than 1 million registered users.


The B2B model is where Almentor opens its library to firms to customize their sing for workers. These videos are mainly tutorials or practicing wanted to thrive at work, and since 2016, Almentor has achieved 78 deals with companion firms

The actual venture’s model highlights Almentor’s work with the federal government. One time, the corporate had a partnership with the Egyptian government to upskill the nation’s movie replace. It has achieved 11 more same particular initiatives since launching five years ago. 

At some point of all three units, Fikry says Almentor has efficiently delivered more than 2 million finding out experiences. With this investment, the company desires to make stronger sing manufacturing and quality and educate of us within the MENA put on why they need the product.

“We are no doubt main the exact video finding out replace within the Arab put, and we have a accountability that goes previous our ambitions for Almentor. Our accountability now would possibly presumably well be to work unceasingly to make stronger the replace as a complete within the Arab put, and this would possibly handiest be achieved by gaining the confidence of the Arab beginners within the associated payment, professionalism and impartiality of the sing equipped by the platform and working per the global finding out trends.”

Speaking on the investment for Partech, normal companion Cyril Collon talked about: “Since our first interplay, we had been very impressed by Ihab and Ibrahim, two improbable mission-pushed entrepreneurs who had been executing on a courageous imaginative and prescient since 2016, and who built the main Arabic self-finding out crawl-to sing provider within the Heart East and Africa.  We are anticipating supporting the corporate in its subsequent phase of development to encourage the 430 million Arabic-speaking population and amplify win entry to to on-demand cutting-edge deepest finding out & trends alternatives.”

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