After assembly an ignominious terminate in 2017, the anonymous gossip app once well-preferred by college college students lives again. Yik Yak returned to the iOS App Store on Monday (sorry, Android users) below new ownership, appealing a contemporary round of hobby within the long-lifeless social community.
📣 ICYMI: After a 4 year hiatus, Yik Yak is available within the App Store again!
💭 Anonymity, place-based totally, the new feed & more — all the pieces you passe to love about Yik Yak
👋 Now available on iPhone within the US — more nations and devices coming soon!
— Yik Yak (@YikYakApp) August 16, 2021
With a reputation for rampant cyber-bullying and harassment, moderation woes trust been central to the app’s failure. As soon as ubiquitous on many college campuses, Yik Yak limped into 2016, laying off most workers and struggling to wait on users engaged. The app tried to pivot a long way flung from campus gossip and against place-based totally social networking that very same year, but it wasn’t ample and the once excessive-flying social community modified into once equipped for scrap.
As co-founders Tyler Silly and Brooks Buffington damage down the app in 2017, Square paid $1 million for several Yik Yak engineers and rights to among the corporate’s intellectual property. The corporate had raised $73 million and modified into once valued around $400 million in 2014, for the length of its high. TechCrunch contacted the corporate for knowledge about its new ownership, which is it sounds as if based totally in Nashville, but has but to salvage a response.
Though we’re quiet now not determined who re-launched it, the new edition of Yik Yak is well privy to the long-established app’s pitfalls. After providing a phone number to be part of, a instant onboarding sequence warns users of a nil tolerance “one strike and you’re out” coverage for bullying and threats.
“We’re committed to combating bullying and abominate speech on the Yik Yak platform by any map important,” the new Yik Yak crew, which obtained the rights to originate the app in February, wrote on a relaunched internet position.
Being privy to what components will inevitably come up on a social community and being ready to common these components at scale are two very a kind of propositions. Yik Yak is anonymous, but it’s also an app targeted on what’s going down IRL within reach within a tight radius, two components that might maybe maybe mix to pose map more of a moderation peril.
Internal the new app, a sidebar parts users against “close estimable” sources take care of and array of components that might maybe maybe come up on the app, treasure ridesharing, bullying, sexual consent and COVID-19, though the app doesn’t but consist of explicit misinformation insurance policies.
One other piece within the sidebar affords a checklist of psychological health sources and encourages users to downvote and account any bullying on the app so it might maybe possibly possibly maybe even be reviewed by the Yik Yak crew. The corporate says that yaks with a detrimental ranking from 5 or more downvotes will likely be mechanically a long way from the app’s feed, though we’ve requested the corporate for more particulars about its express moderation plans, including if a crew at Yik Yak is dedicated to the job.
The new Yik Yak is built around place-based totally sharing and users can piece messages, known as “yaks,” to any individual within a 5-mile radius. Whereas you’re in a rural position or otherwise smooth zone devoid of yaks, you also can amuse your self with the confessions that veil up on a chart of in trend national posts.
For now, many excessive-ranking posts are inflamed chatter referring to the app’s return from susceptible Yik Yak devotees — principally younger millennials who’ve since graduated from college. A smattering of in trend posts warns that Gen Z-ers too young to trust passe Yik Yak for the length of its heyday won’t know what hit them.
“Is this app now 100% 25-30 year olds?” one post reads. “The Zoomers aren’t ready for the return of the Yak,” one more particular person wrote.